SL for Nowt

Living a digital life with empty pockets

Trademarks

I have no idea what will become of this blog, especially considering its name, in the light of Linden Lab’s blog post: Introducing The Second Life Brand Center.

I don’t know if I can (or should) change the blog name to SL® for Nowt, or what. And although I can change the displayed name, I can’t change the URL. And ‘for Nowt’ certainly doesn’t fall under the “two generic nouns” required before ‘SL’ can be incorporated into a domain name. The reference guidelines state the following:

Follow these guidelines when referring to a Linden Lab word mark or brand name:

  1. Notice Symbol. In the United States, always use a trademark notice symbol for your first or most prominent reference to a Linden Lab brand name. Use the symbol ® for our brand names that are registered trademarks and ™ for those that are unregistered. This chart shows Linden Lab’s trademarks and the proper symbol for each in the United States. Outside the United States, do not use trademark notice symbols like ® and ™, but do use the statement of trademark notice provided in Paragraph 2 below.
  2. Attribution Notice. In the United States and elsewhere, always use a legible and reasonably prominent trademark attribution notice in the following format: “__________ and __________ are trademarks of Linden Research, Inc.”
  3. Generic Nouns. Always follow a Linden Lab brand name with an appropriate generic noun for at least your first reference to the brand name. A “generic noun” is a common noun and not a proper noun, trademark, or brand name. Here are some accepted generic nouns for our brand names. This list is not exhaustive, and other generic nouns may be appropriate. After the first reference, use an appropriate generic noun after the Linden Lab brand name as often as possible. Never use the brand name as a generic noun or verb, and never use it in the plural or possessive form.

I do not live in the US, hence this would suggest that I am not required by law to use the registered trademark logos for any of my blog posts referring to Second Life. However, the servers hosting this blog most likely do reside in the US, and usually when it comes to copyright law on the internet, it’s server location that takes precedent over user location.

Edited to add: Nice remark in the comments of that post (#126, by Neural) and aimed at Philip Linden himself: The difference between how to “run” a company and how to “ruin” a company is “I”.

In the light of those guidelines, I have placed the following disclaimer on the ‘About’ page of this blog:

SL for Nowt is an entirely unofficial blogsite, and is not endorsed by Linden Research, Inc. Second Life, SL, Linden Lab, LL, SLurl, Linden dollars, and L$ are trademarks or registered trademarks of Linden Research, Inc. All rights reserved. No infringement is intended.

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March 25, 2008 - Posted by | legalese, second life, trademarks |

2 Comments »

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